#104 - John C.Maxwell - The 17 Indisputable Laws of Teamwork

Author or Editor: John C.Maxwell
Publisher: NELSON IMPACT
Published: 2003
Pages: 226
Size: 753KB

Every day, in some way, you are part of a team. The question is not, 'Will you participate in something that involves others?" The question is, "Will your involvement with others be successful?" The answer to that question can be found in this workbook.
Everyone knows that teamwork is a good thing—in fact, it's essential! But how does it really work? What makes a winning team? Why do some teams go straight to the top, seeing their vision become reality, while others seem to go nowhere?

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#80 - Michael Baker - The Marketing Book

Author or Editor: Michael Baker
Publisher: Butterworth-Heinemann
Published: 2003
Pages: 834

As a discipline, marketing is in the process of transition from an art which is practised to a profession with strong theoretical foundations. In doing so it is following closely the precedents set by professions such as medicine, architecture and engineering, all of which have also been practised for thousands of years and have built up a wealth of descriptive information concerning the art which has both chronicled and advanced its evolution.

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#76 - Robert Slater - 29 Leadership Secrets from Jack Welch

Author or Editor: Robert Slater
Publisher: McGraw-Hill
Published: 2003
Pages: 134

Jack Welch, the long-time Chairman and CEO of General Electric, has been hailed as the greatest business leader of our era and deservedly so. It was Welch who headed GE from April 1981 to September 2001 and who pioneered some of the most important business strategies of the past two decades. We now take these strategies for granted as part of the way American business is done: restructuring, the emphasis on being number one or number two, making quality a top priority (through his Six Sigma initiative), and so on. Moreover, Welch, unlike most other business leaders, created a tightly woven, carefully scripted business philosophy that provided brief, crisp guidelines for every aspect of business.

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#64 - Subhash C.Jain - Marketing, Planning and Strategy

Author or Editor: Subhash C.Jain
Publisher: Playboy Enterprises, Inc.
Published: 2003
Pages: 930

Over the years marketers have been presented with a series of philosophical approaches to marketing decision making. One widely used approach is the marketing concept approach, which directs the marketer to develop the product offering, and indeed the entire marketing program, to meet the needs of the customer base. A key element in this approach is the need for information flow from the market to the decision maker. Another approach is the systems approach, which instructs the marketer to view the product not as an individual entity but as just one aspect of the customer’s total need-satisfaction system. A third approach, the environmental approach, portrays the marketing decision maker as the focal point of numerous environments within which the firm operates and that affect the success of the firm’s marketing program. These environments frequently bear such labels as legal-political, economic, competitive, consumer, market structure, social, technological, and international.

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#55 - Robert E. Whaley - Derivatives Markets, Valuation, and Risk Management

Author or Editor: Robert E. Whaley
Publisher: John Wiley & Sons, Inc.
Published: 2006
Pages: 930

The book’s title is Derivatives: Markets, Valuation, and Risk Management. In a nutshell, that is what it intends to provide—an understanding of derivatives markets, derivatives valuation, and risk management using derivative contracts. The first part of the book— Markets —sketches the landscape. What are derivative contracts? Where do they trade? Why do they exist? While a seemingly endless number of derivative contract structures will appear as we proceed through the chapters of the book, do not be misled.

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